We are Dare to Desire,

Established in 2020 in London, we are female founded and only women-led team with a vision; to empower all women through comfort, romance and sex appeal. Empowerment is more than just a word for us; it is the main source of inspiration and it is in the heart of all of our designs and collections.

We are a small team, with big dreams and curiosity, dedicated to exploring and meeting all of our customers lingerie fantasies. Just like art, creating lingerie requires great amount of dedication, time and creativity. And so we take great pride in all of our designs and ensure each style has its own personal story, and the women wearing it feel empowered, sexy and special. 

We believe quality should be affordable and accessible to anyone; we therefore ensure our products are always at a reachable price and highly satisfactory quality. We don't focus on chasing the latest trends and fast fashion, instead we prioritise creating the most timeless, versatile pieces that will stay in your drawers forever. 

Luxury should never be at the expense of values. All our products are made ethically, in rigorous standards and with fair trade. Our manufacturers are team of women who understand our vision and make our dreams and ideas reality, bringing you beautiful designs in an outstanding quality.

From frills to lace, and briefs to thongs, we are strong advocates for inclusiveness of all women. We therefore work with many different materials, styles and sizes, for every woman to find the comfort of being represented within our brand. With the successful launch our first ever collection in September 2020, we wanted every woman to find a lingerie set which will make her feel luxurious and desired, by offering a range of different and unique designs. And in our future collections, be ready to see more fearlessness, inclusiveness and fantasy.

Dare To Feel Special, Dare To Dream, Dare To Desire!